PharmaProfessionals
Evidence they can use
Visual aidsVideosCourses
PHARMACEUTICAL COMMUNICATIONSZW ZA
Communicationprofessionals andpatients trust.
Evidence-based visual aids, videos and courses for healthcare professionals. Helpful, approved content for patients.
Reply within one business day with a plan and a quote
- Checked against MCAZ or SAHPRA rules
- Every claim referenced
PharmacyPatients
Help people understand
Social mediaLeafletsWebsites
EVERY MEDICINE PIECEApproved before it’s shared
COURSESDesigned with academics
Two conversations, each with its own rules
01COMMUNICATE, DON’T PITCH
Information,
not a sales pitch.
Doctors and pharmacists tune out a pitch and lean in to accurate, useful information. So that’s what we make.
Evidence first
Every claim traced to the approved product information and the literature.
Approved before it’s shared
MCAZ approval or a SAHPRA rules check on every medicine piece.
Useful to the reader
Information a professional can use, or a patient can act on.
02EVIDENCE THEY CAN USE
Pharma
to professionals.
FromPharmaceutical companiesToDoctors, pharmacists and nurses
Clear, referenced material that respects a professional’s time and judgement.
Visual aids
Detail aids and leave-behinds that a busy doctor can read in a minute. Every claim referenced.
- Printed and tablet detail aids
- Leave-behind leaflets
- Product monographs
- Conference posters
Videos
Short, accurate films for reps’ tablets, meetings and professional channels.
- Mode-of-action animations
- Product explainers
- Expert interviews
- Short clinical updates
Healthcare courses
Courses designed with academics: professors and PhD researchers in pharmacy and medicine.
- Learning outcomes and modules
- Case-based lessons
- Assessments and certificates
- Online or in person
Healthcare courses
Shaped by academics, not sales teams.
Professors and PhD researchers lead every course. MCAZ doesn’t allow educational activities to be used for promotion, and neither do we.
- Set the learning outcomes
- Check every source
- Write the assessments
- Keep it educational
We reply within one business day with a scope and a quote
03HELP PEOPLE UNDERSTAND
Pharmacy
to patients.
FromPharmacies and OTC brandsToPatients and the public
Friendly, accurate content that brings people back to their pharmacist.
Prescription medicines are never promoted to the public.
Social media
Monthly themes, content made and posted, comments and messages answered.
Patient education
Leaflets, in-store posters and screens, and WhatsApp-ready explainers.
Websites and online shops
Services, branches, products and prescription upload, clearly laid out.
Health awareness
Campaigns for over-the-counter and complementary products only.
Social media plans a month
- FoundationUS$300Up to 3 accounts, 15 pieces a month. For one pharmacy or brand.
- GrowthUS$400Up to 4 accounts, 20 pieces a month. For a growing pharmacy group.
- MomentumUS$500Up to 5 accounts, 25 pieces a month. For chains and portfolios.
Social media · November 2026
Your November themes.
Book your November theme by 26 October
We track health days, the weather, outbreaks and announcements to predict what people will look for next month. Pick a theme and we plan, make and post the content for you.
Men’s health
- All monthMovember (prostate and testicular cancer, men’s mental health)
- 19 NovemberInternational Men’s Day
Reserve this themeWhat people will buy
- Skincare
- Men’s grooming (shave, beard, skin)
- Supplements
- Men’s health supplements (prostate, vitality)
Rainy season health
- All monthRainy season
Reserve this themeWhat people will buy
- Medicines
- Oral rehydration salts and zinc · Hand sanitiser and antibacterial soap · Water purification tablets
Summer skin and sun protection
- All monthHot season
Reserve this themeWhat people will buy
- Medicines
- Oral rehydration salts and zinc
- Skincare
- Sunscreen SPF 30–50 · Antiperspirants and deodorants · Prickly heat and anti-chafe powders
- Supplements
- Electrolyte and sports hydration sachets
Diabetes awareness
- All monthDiabetes Awareness Month
- 14 NovemberWorld Diabetes Day
Reserve this themeWhat people will buy
- Medicines
- Lubricating and allergy eye drops · Blood glucose meters and test strips
- Supplements
- Eye health (lutein) · Sugar-free and diabetic-friendly nutrition
Have your own theme?A launch, a promotion or a health day we haven’t listed. We’ll build the month around it.
Request a custom theme04APPROVED BEFORE IT’S SHARED
Each market,
its own rules.
We prepare every submission and release only the approved version.
Zimbabwe
MCAZ
- Material for professionals approved by MCAZ first
- Public adverts approved by MCAZ in writing
- Prescription medicines: professionals only
South Africa
SAHPRA
- Schedule 0 and 1 may be advertised to the public
- Schedule 2 and above: professionals only
- Every claim matches the SAHPRA-approved PI
- 13
- details a Zimbabwe leaflet or poster for professionals must carry
- 15th
- of the month: cut-off for next month’s MCAZ review
- 20 days
- working days for MCAZ to review promotional material
Source: MCAZ Guideline for Advertising and Promotion of Medicines, GL-18 Rev 2, March 2026.
05HOW WE WORK
Four steps.
Nothing rushed out.
Every medicine piece passes your sign-off and the regulator’s before anyone sees it.
- 01First conversation
Listen
Who it’s for, what they need, and which rules apply.
- 02Per piece or course
Create
Written and designed with medical and academic input.
- 03Before anything is shared
Approve
Your medical sign-off, then MCAZ approval or a SAHPRA check.
- 04And refined
Share
Released in the approved version only, then measured.
MarketsZimbabweSouth Africa
ZimbabweSouth AfricaProfessionals
Per projectVisual aids, videos, courses
Patients
Brief us From US$300a month for social media
06GOOD TO KNOW
Fair
questions.
How we keep communication accurate, approved and useful.
Why communications, not marketing?
Doctors and pharmacists switch off at a sales pitch. They lean in to accurate, useful information. So everything we make starts from the evidence and the approved product information, and is shaped around what the reader needs to know.
Can you promote a prescription medicine to the public?
No. Prescription medicines (Schedule 2 and above in South Africa) are communicated to doctors, pharmacists and other healthcare professionals only. Public content is for over-the-counter and complementary products, and general health education.
Does material for professionals need MCAZ approval?
Yes, in Zimbabwe. Promotional material for healthcare professionals goes to MCAZ before use: it must match the approved product information, carry the required product details and references, and is reviewed within 20 working days. We prepare the submission and only release the approved version.
Who designs the healthcare courses?
Academics: professors and PhD researchers in pharmacy, medicine and related fields. They set the learning outcomes, check the evidence and write the assessments. Courses stay educational; MCAZ does not allow scientific and educational activities to be used for promotion.
Do the courses earn CPD points?
CPD points are awarded by the relevant professional council, not by us. We design courses so they can be submitted for accreditation, and help prepare the submission.
What do videos for professionals look like?
Mode-of-action animations, product explainers, expert interviews and short clinical updates, made for reps’ tablets, meetings and professional channels. Each one is reviewed like any other promotional material.
How do you choose each month’s social media themes?
We forecast them. Our research combines health awareness days, the weather outlook, outbreak and government news, and buying moments like bonus season, then predicts what people will look for. Reserve one of those themes or ask for your own.
How is it priced?
Visual aids, videos and courses are quoted per project. Pharmacy social media runs on monthly plans from US$300. Websites are quoted after a short scoping call.
SAY IT CLEARLY. SAY IT RIGHT.
What do you need
to explain?
Tell us who you need to reach and what they should understand. We’ll suggest the right format.
Reply within one business day · Confidential · No obligation
